When it comes to web hosting, there are a lot of options available. With so many alternatives to choose from, you might be tempted to consider one of the many free web hosting services out there. However, there are some common pitfalls related to that approach that can end up costing you and your business a lot of money down the road. Therefore, it is important to know what these red flags are so you can avoid them.
Page Not Found. Also called error 404, this type of error comes up when a link connects to a web hosting resellers page that was either moved to another location or completely removed or simply connected to a incorrectly typed URL. This can become annoying to some visitors. What website owners could do is instead of displaying a dull Error 404 message, they could redirect it to a sitemap or search page where visitors could look for the information they need. SEO wise, error 404s can be redirected to a page that needs boosting.
There are some reasons though, why you shouldn’t get into the Hosting business. Do not come into this business if you want a stress free life. Someone’s site going down is certainly not a piece of cake, especially when the customer is on the phone with you. This business is stressful, if you are a small business or if you have a million dollar hosting business. Web Hosts who have grown big are still stressed out, even if they have employees to take care of things.
Once you start your more helpful webpage link biz, you will get customers calling with complaints like “my email is not working”, “the website has gone down” or Requests for help like “How do I get my PHP script up and running”, “How do I use Frontpage and ftp to upload my website”. The kind of questions you can expect to get can range from the absurd to the most complex.
That depends on your marketing plan. You should take some time to learn more about Internet Marketing and how to drive targeted traffic online. You should be familiar with traffic generation techniques such as SEO, article marketing, PPC and others. A simple way to acquire new customers is to network with others in hosting communities. These include popular forums and social networking sites such as Facebook.
So there are some stupid things you can now avoid doing to save your business going down the tubes. By getting professional web hosting and email you are telling the world you are professional and mean business. By asking your customers what they want, they are telling you what to sell them and how. By creating your list, you are assuring the continued success of your business by having a growing army of potential customers who are interested in the products you have, because they have opted to be told about them by you. Not so stupid any more, eh?